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Editorial

How we source and verify every article

Trust is the only thing that matters in a knowledge base. Here's exactly how we decide what to publish, how we verify it, and what happens when we get something wrong.

Sept 2026last updated
4 minreading time
Our standards

Four commitments

Every article on this site is held to the same four standards — no exceptions, no shortcuts.

01

Official sources only

Every factual claim is sourced from Instagram's Help Center, Meta's Business Tools documentation, official product announcements, or public statements from Instagram leadership (such as Adam Mosseri's reels and the @creators account).

02

Verified before publishing

Every article is checked against the original source before it goes live. If we can't find an official source for a claim, we don't publish it.

03

Updated when Instagram updates

Instagram changes its rules multiple times a year. When an update affects an existing article, we revise the article — we don't leave outdated advice up because it still ranks.

04

Corrections are transparent

If you find an error, we fix it. For significant corrections, we note the change and the date. We don't quietly rewrite history.

Details

How it works in practice

Sources

We use four categories of sources, in order of preference:

  • Instagram Help Center — the official documentation for features, rules, and policies.
  • Meta Business Tools documentation — for anything related to Insights, Promote, Shopping, and Meta Business Suite.
  • Official Instagram announcements — product blog posts, in-app notices, and @creators posts.
  • Public statements from Instagram leadership — Adam Mosseri's reels, interviews, and conference talks, when they clarify or update a rule.

Verification

Before publishing, every article is checked against the original source. If a claim can't be verified, it's either removed or clearly framed as our interpretation. We don't present interpretations as facts.

What we don't publish

  • Unverified "growth hacks" or "insider tricks" that cannot be traced to an official source.
  • Rumours presented as fact.
  • Paid placements or sponsored content disguised as editorial.
  • Fear-based marketing ("your account is about to be shadowbanned") designed to sell a product.
  • AI-generated content published without human review and verification.

Corrections

If you find an error, please let us know. We correct mistakes promptly and transparently. For minor typos, we fix them silently. For factual errors, we note the correction at the bottom of the article with the date.

Independence

IGZZK is an independent knowledge site. We are not affiliated with Meta Platforms, Inc. or Instagram. We don't accept payment for coverage, and we don't let advertisers influence editorial decisions.

Updates

Each article displays a "last updated" date. If Instagram changes a rule that affects an article, we update the article and refresh the date. We don't hide the fact that a rule changed — we explain the change so you understand why the advice shifted.